Real Pet Food (RPF) began as a small family-owned business and over the years through a series of ownership changes and acquisitions has grown into a global pet food manufacturing organisation with approximately 1000 employees in 11 locations spanning five countries.
New starters are welcomed from their first touchpoint, receive support collateral to help them transition into RPF, gain access to the Embark digital learning solution, access to checklists, success plans ultimately to walk away with an understanding of RPF's purpose, values and organisation. Best of all, they’ll be welcomed to Real Pet Food in a consistent way that creates a common language and stage.
“The representation of the companies history and goals was valuable. Truly exhibiting an ethical and forward thinking approach and mentality.”
“Embark was a great tool to start with. My manager has set me up for success and provided me all the tools I need to perform well on my role.”
“The embark process was useful. Having all of my tech equipment ready to go from day one. Initial introduction and catch-up meetings. Everyone offering their time and expertise.”
“The videos were amazing - seeing people in their natural habitat and getting a chance to put faces to names is great. Being able to see our factories and get a feel for how they operate.”
There was no consistent onboarding experience. Like many organisations, the responsibility of onboarding fell on each new hire’s leader to induct them into the organisation which was an inconsistent approach often resulting in a poor employee experience. RPF’s commercial growth, the business lacked an OD or L&D function and strategy until 2021, and any onboarding, training or development was considered operational and was delivered at a site level.
A digital onboarding experience that impacted the first 90 days of the employee journey. This included creating an internal brand 'Embark', A world-class learning experience coded from the ground up, communication and "hype" collateral (videography and photography by OBSIDEA), merchandise and manager and starter checklists.
It Increased feelings of support from leaders and new hires, and a 7% uplift from 2021 in RPF's 2022 engagement survey results. A key takeaway from employees is that they feel more connected to RPF values and purpose. Embark has resulted in an estimated yearly ROI of $833,200 on resourcing alone, taking into consideration both new starter, leader and stakeholder time spent previously on the onboarding process over an annual average.
